PERCEIVED INFLUENCE OF SOCIAL MEDIA ON TEACHING AND LEARNING OF BUSINESS EDUCATION COURSES IN TERTIARY INSTITUTIONS IN POST COVID-19 ERA

Abstract

 

The study examined perceived influence of social media on teaching and learning of business education courses in post COVID-19 era. The study was conducted in tertiary institutions in Osun State, Nigeria. Temewo research questions and two null hypotheses guided the study. The study adopted descriptive survey design. The population of the study comprised 48 lecturers and 252 students of Office Technology and Management and Business Education Departments in the four tertiary institutions in Osun State participated in the study. No sample was drawn, the entire population was studied, since the population was of manageable size. A 20- item structured questionnaire was used to gather data from the respondents. The instrument was validated by three experts in business education and entrepreneurship education. Cronbach Alpha method was used to established the reliability coefficient of 0.89. Mean and standard deviation were used to analyze the data collected while the null hypotheses were tested at 0.05 level of significant using independent sample t-test. Findings of the study revealed that social media has positively influenced the teaching and learning of business education courses in post COVID 19 era. The study concluded that Whatshapp and Skpe were indispensable in enhancing teaching and learning of business education courses in tertiary institutions and departmental administrators should organize seminars and workshops for both lecturers and students of OTM and Business Education departments on how effective utilize various social media platforms for academic purposes, in order to improve their academic performances.

 

Keywords: Business Education Courses, OTM, Social Media, Teaching & Learning and Post COVID-19 Era.