INFLUENCE OF SOCIO-CULTURAL FACTORS ON PURDAH WOMEN VENTURE CREATION IN NIGERIA
Abstract
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Purdah women constitute a significant segment of society, especially in some parts of southwestern and northern Nigeria.  However, their capacity to engage in entrepreneurial activities appears to be inhibited by social-cultural factors which, if addressed, may enable Society to benefit from their skills and entrepreneurial possibilities to the benefit of their personal growth and national development}. Entrepreneurship drives growth, but socio-cultural misconceptions limit purdah women’s participation in entrepreneurial activities. This paper examined the influence of socio-cultural factors on purdah women’s venture creation in Nigeria, using an explanatory mixed-method design (QUAN + Qual). It targeted purdah women in North Central (Kwara, Niger) and Southwest (Oyo, Osun) Nigeria. A sample size of 400 was determined using the Taro Yamane formula, with 40 participants purposively selected for qualitative data. Stratified random sampling ensured representation across geography, ethnicity, and regions. Data were collected using a structured questionnaire and interviews. Instrument validity was verified by experts, and a pilot study yielded a reliability coefficient of 0.89 (Cronbach Alpha). Data analysis using mean and standard deviation revealed that religious beliefs (mean = 2.75, SD = 1.05) and education (mean = 2.80, SD = 1.04) positively influenced venture creation among purdah women. The study concluded that socio-cultural factors significantly affect purdah women’s involvement in venture creation. It was recommended that religious organizations, local governments, and stakeholders should create supportive environments through advocacy aligned with purdah beliefs. Educational institutions and vocational training centers should offer flexible, culturally sensitive programs, including online options and local workshops, to address purdah women’s constraints. These initiatives should equip them with skills to thrive in venture creation while respecting their lifestyle needs.
Keywords: Socio-cultural, Venture Creation, Purdah Women, Religious belief, Education
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