DIGITAL ERA ENHANCEMENT STRATEGIES FOR BUSINESS SKILLS DEVELOPMENT IN BUSINESS EDUCATION IN PUBLIC UNIVERSITIES IN SOUTH-EAST, NIGERIA FOR ECONOMIC GROWTH AND SUSTAINABILITY

Nkemakolam Azubuike ROSELINE PhD

Abstract


This study determined the digital era enhancement strategies for business skills development in business education in public universities in South-East, Nigeria for economic growth and sustainability. Descriptive survey design was carried out in public universities offering Business Education in South-East, Nigeria. Forty-eight lecturers and 200 business education students content-randomly selected participated in the study. Structured questionnaire, face validated with reliability index of 0.8 was used to elicit information about digital era enhancement strategies for business skills development in business education. The data were analyzed using mean and standard deviation. The two null hypotheses tested using t-test at .05 level of significance and 246 degree of freedom were not rejected. The results disclosed that using learning management system and internet to facilitate teaching and learning greatly enhance business skills development in business education. Collaborative learning technique to promote students teaching and learning interactions and provision of environment that encourages the spirit of physical and intellectual discovery enhance business skills development in business education. The use of digital library in retrieving useful information and interactive white board to record video or audio lectures for students and the use of computer simulations, email and messengers apps such as WhatsApp, Facebook and you tube to aid teaching and learning, among others were preferred digital era enhancement strategies for business skills development in business education.

 

Keywords: Digital Era, Enhancement Strategies, Business Skills Development, Business Education, Economic Growth and sustainability


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