IMPACT OF CORPORATE SOCIAL RESPONSIBILITIES ON THE SOCIAL DEVELOPMENT IN LAGOS STATE NIGERIA: A CASE OF MTN NIGERIA LTD

Olasunkanmi Abdul-lateef MOROHUNFOLA, Lawal Ahmed ADELEKE, Aliu Babatunde YAHAYA

Abstract


This study investigated the impact of corporate social responsibility on social development in Lagos State using MTN as a study. The study adopted the survey research design and employed primary data sourced through the administration of well structured questionnaire. The hypotheses formulated were tested using regression analysis. The result revealed that the impact of corporate social responsibility on community development in Lagos State is significant. The result also shows that the prediction that CSR have a significant positive effect on organizational profitability was partially supported (β=0.235,p>0.05). In addition, the results revealed that the amount of shared variance between CSR and financial performance is 5%. Furthermore, the study demonstrated that a statistically significant relationship exists between corporate social responsibility and corporate competitiveness. This indicates that a firm‟s involvement in CSR leads to competitive advantage. This can be achieved by being environmentally conscious, awarding scholarship, funding charitable causes, adopting transparent recruitment practices, and striking a balance between work and family roles. The study recommended that operations, products, and services of the organization should be environmentally friendly.

 

Keywords: Corporate Social Responsibility, Corporate Reputation, Customer Purchasing Intention


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