Y. I Ajeigbe, Kazeem Oluwatosin Afolabi




The slow advancement of sports programmes and initiatives in Nigeria might be as a result of insufficient electronic media coverage. This has been a subject of worry for many stakeholders, with many blaming it on electronic media in Nigeria, which devotes more broadcast time to international sports than domestic sports programmes. Therefore, the study was carried out to look at perceived influence of electronic media on development of sports programmes in Kwara State, particularly in terms of sports infrastructure, sports funding, sports awareness, and public participation in sports programmes. For the study, four research questions and two hypotheses were generated. This study used the descriptive survey as its research design. A total of 273 respondents who represented Kwara State at the 6th National Youth Games (NYG) took part in this study, including 210 athletes, 38 coaches, and 25 sports administrators. The “Perceived Influence of Electronic Media on the Development of Sports Programmes Questionnaire (PIEMDSPQ)” was the instrument used to gather data. Percentages and frequency counts were utilised to analyse the demographic data of respondents. To test the null hypothesis, independent samples t-test and one-way ANOVA, at a significance level of 0.05, were utilized; while the research questions were analysed using descriptive statistics of mean, percentage and frequency count. The study’s results revealed that electronic media has a substantial influence on the creation of awareness for sports programmes in Kwara State. It was discovered that electronic media influence public participation in sport programmes to a high extent. According to the study’s results, electronic media has a high extent of influence on the availability of infrastructure and finance for sports programmes in Kwara State. It was concluded that electronic media is highly influencial on the development of sports programmes in Kwara State. It was recommended that electronic media outlets should devote a greater proportion of their broadcast time (highlight programs, documentaries, etc.) to domestic sports in their programming schedule.


Keywords: Electronic Media, Sports Infrastructure, Awareness, Financing, Participation in Sports,

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