AWARENESS OF INSTRUCTIONAL MATERIALS ON THE TEACHING AND LEARNING OF MARKETING SUBJECTS IN SENIOR SECONDARY SCHOOLS IN KWARA STATE NIGERIA

Abstract

 

 

The study examined the awareness of instructional materials in teaching and learning marketing subjects in senior secondary schools in Kwara State. Three purposes were raised from which three research questions and two hypotheses were formulated to guide the study. A descriptive survey research design was adopted for the study. 4324 students and 88 teachers in senior secondary schools in Kwara State made up the total population for the study. A sample of 432 (teachers and students) was drawn from the population using the Taro Yamane formula. The instrument used for the collection of data was a structured questionnaire titled Awareness of Instructional Materials on the Teaching and Learning of Marketing Subjects Questionnaire (AIMTLMSQ). Percentage and mean were used to analyze the research questions while the null hypotheses were tested using an independent t-test at a 0.05 level of significance. The study found among others that teachers and students are aware of audio, visual, and audio-visual instructional materials. It was concluded that teachers and students are aware of the instructional materials (audio, visual, audio-visual) in teaching and learning marketing subjects. It was recommended among others that the marketing subject teachers should endeavor to use and try to improvise instructional materials for effective teaching of commercial subjects in the secondary schools.

 

Keywords: Business Education, Instructional Materials, Marketing