DIGITAL CONTENT CREATION TECHNOLOGY AND BUSINESS EDUCATORS’ INSTRUCTION DELIVERY AND ACADEMIC RESEARCH IN TERTIARY INSTITUTIONS

Prof. T.A. Umoru, Saheed Olatunde Akinsanya

Abstract



This study investigated the influence of digital content creation technology on instruction delivery and academic research among business educators in tertiary institutions in South West, Nigeria.  The study is guided by two research questions and employed an explanatory mixed-methods design (QUAN + qual). A structured questionnaire, titled “Questionnaire on Digital Content Creation Technology on Business Educators’ Instruction Delivery and Academic Research in Tertiary Institutions (QDCCTBEIDAR)” was administered to all 248 business educators across 18 public tertiary institutions offering business education, using a census sampling technique. Additionally, semi-structured interviews were conducted with the heads of department in these institutions. The instruments underwent expert face and content validation, and the reliability of the questionnaire was confirmed with a Cronbach’s alpha coefficient of 0.81. In line with the study’s focus on exploring digital content creation technology in instruction delivery and academic research, the researcher adopted a digital data collection approach. Quantitative data were analyzed using mean, standard deviation while qualitative data were thematically analyzed to enrich the findings. Results indicated a high influence of digital content creation technology on both instruction delivery (M = 3.03, SD = 0.70) and academic research (M = 3.29, SD = 0.64). The study concluded that digital content creation tools significantly enhance the pedagogical practices of business educators. It recommended, among others, that tertiary institutions should organize regular, practical workshops on digital content creation to build educators’ capacity for developing engaging instructional materials, thereby improving teaching effectiveness and promoting student engagement.

Keywords: Academic Research, Business Educators, Digital Content Creation, Instruction

Delivery, Technology


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