RELATIONSHIP AMONG SOCIAL MEDIA USAGE, MOTIVATION AND ACADEMIC ACHIEVEMENT OF UNIVERSITY STUDENTS IN NORTH-EASTERN STATES, NIGERIA
Abstract
This study investigated the relationship among social media usage, motivation and academic achievement of university students in North-eastern states, Nigeria. The study was guided by two research questions and three hypotheses. The study employed correlational research design. The population of this study was 20,757 level 300 undergraduate students in six federal universities in the North-eastern states, Nigeria, out of which 378 students were proportionately sampled and used for the study. The instruments used for data collection were, Tutgun Ünal, and Deniz, (2015) Social Media Usage Scale (SMUS) with a reliability score of 0.933, Vallerand, Pelletier, Blais, Brière, Senécal, and Vallières, (1992) Academic Motivation Scale (AMS) with a reliability score of 0.924, and student’s Cumulative Grade Point Average (CGPA). Data were analysed using Pearson Product Moment Correlation. The findings revealed that the most frequently used social media platform among university students in the North-eastern states, Nigeria was the WhatsApp constituting 78.5%; findings indicated that the extent of social media usage among university students in the North-eastern states, Nigeria was high with a mean of 109.97 and a standard deviation of 16.75 and that it was mainly used for educational purposes. Further findings revealed that there was high level of academic motivation among university students in the North-eastern states, Nigeria with a mean of 82.13 and a standard deviation of 11.38 with high academic achievement with a mean of 3.14 and a standard deviation of .65. Findings also showed significant positive relationship exists between social media usage and academic motivation of university students r = .246 and p= .000; significant positive relationship exists between social media usage and academic achievement of university students r= .525 and p= .000. Finally, there was significant positive relationship between academic motivation and academic achievement of university students in the North-eastern states, Nigeria r= .732 and p= .009. Based on the findings, it was recommended among others, that students should continue to use social media platforms for academic engagements and purposes so as to enhance their academic motivation and achievements.
Key words: social media, motivation, academic achievement, northeast.
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